Event Marketing Software Market research report by Function (Attendee Engagement, Email Marketing, and Event Planning), by Type (Embedded and Standalone), by End Users, by Deployment, by Region (Americas , Asia-Pacific and Europe, Middle East & Africa) – Global Forecast to 2026 – Cumulative Impact of COVID-19
New York, Oct. 12, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the “Event Marketing Software Market Research Report by Function, by Type, by End-Users, by Deployment, by Region – Global Forecast to 2026 – Cumulative impact of COVID-19” – https://www.reportlinker.com/p06169251/?utm_source=GNW
The global event marketing software market size was estimated at USD 420.80 million in 2020 and is projected to reach USD 475.94 million in 2021, at a CAGR of 13.44% to reach USD 896.90 million by 2026.
The report provides market size analysis and forecasts for five major currencies – USD, EUR GBP, JPY and AUD. It helps organizational leaders make better decisions when currency data is readily available. In this report, the years 2018 and 2019 are considered as historical years, 2020 as the base year, 2021 as the estimated year and the years from 2022 to 2026 as the forecast period.
Segmentation and market coverage:
This research report categorizes Event Marketing Software to forecast revenue and analyze trends in each of the following submarkets:
Based on Function, the market has been studied on Attendee Engagement, Email Marketing, Event Planning, Reporting/Analytics, Social Campaign Management, Survey & Feedback Management and website management.
On the basis of type, the market has been studied through integrated and standalone.
On the basis of end users, the market has been studied through large enterprises and SMEs.
Based on deployment, the market has been studied on cloud and on-premises.
Based on region, the market has been studied in Americas, Asia-Pacific, Europe, Middle East & Africa. The Americas are studied in more detail through Argentina, Brazil, Canada, Mexico and the United States. The United States is studied in more detail through California, Florida, Illinois, New York, Ohio, Pennsylvania and Texas. Asia-Pacific is studied in more detail across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand. Europe, the Middle East and Africa are studied in more detail in France, Germany, Italy, the Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, the United Arab Emirates and the United Kingdom.
Cumulative impact of COVID-19:
COVID-19 is an unparalleled global public health emergency that has affected almost every industry, and the long-term effects are expected to impact industry growth over the forecast period. Our ongoing research amplifies our research framework to ensure inclusion of the underlying issues of COVID-19 and potential pathways forward. The report provides insights into COVID-19 considering shifts in consumer behavior and demand, shopping habits, supply chain rerouting, current market force dynamics, and significant interventions governments. The updated study provides insights, analysis, estimates, and forecasts considering the impact of COVID-19 on the market.
Competitive Strategy Window:
The strategic competitive window analyzes the competitive landscape in terms of markets, applications and geographies to help the vendor define an alignment or match between its capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for vendors to adopt successive strategies of merger and acquisition, geographic expansion, research and development, and new product introduction strategies to execute further business expansion and growth. during a forecast period.
FPNV positioning matrix:
The FPNV Positioning Matrix assesses and ranks vendors in the Event Marketing Software Market based on business strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Customer Satisfaction. product (value for money, ease of use, product features and customer). Support) that helps businesses make better decisions and understand the competitive landscape.
Market share analysis:
The market share analysis offers the analysis of the vendors considering their contribution to the overall market. It gives the idea of its revenue generation in the overall market compared to other providers in the space. It provides information on the performance of vendors in terms of revenue generation and customer base compared to others. Knowing the market share gives an idea of the size and competitiveness of suppliers for the reference year. It reveals the characteristics of the market in terms of accumulation, fragmentation, dominance and merger.
The competitive scenario provides an analysis of the prospects of the various business growth strategies adopted by the vendors. The news covered in this section provides valuable insights at various stages while keeping abreast of activity and engaging stakeholders in the economic debate. Competitive Scenario represents press releases or company news categorized into Merger & Acquisition, Agreement, Collaboration & Partnership, New Product Launch & Enhancement, Investment & Funding & Awards, Recognition & Expansion. All the news collected helps the vendor to understand the gaps in the market and the strength and weakness of the competitors, thus providing insights to improve the product and service.
Enterprise Usability Profiles:
The report thoroughly explores recent significant developments by leading vendors and innovation profiles in the global Event Marketing Software market including Attendease Software Corporation, Audiencetools, Aventri, Inc., Bizzabo Ltd., Constant Contact, Inc., Cvent , Inc., ExhibitForce, GEVME, Hubilo Softech Private Limited, Lately, Inc., Lenos Software, MeetApp, NextME, Inc., PheedLoop Inc., Splash, Swoogo, ZELFMADE GmbH Eventagentur Hamburg and Zoho Corporation.
The report provides information about the following pointers:
1. Market Penetration: Provides comprehensive information about the market offered by major players
2. Market Development: Provides detailed information on lucrative emerging markets and analyzes penetration in mature market segments
3. Market Diversification: Provides detailed information on new product launches, untapped geographies, recent developments and investments
4. Competitive Assessment and Intelligence: Provides a comprehensive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of key players
5. Product Development and Innovation: Provides smart insights into future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the global event marketing software market?
2. What are the inhibiting factors and impact of COVID-19 on the global Event Marketing Software market during the forecast period?
3. What are the products/segments/applications/areas to invest in during the forecast period in the Global Event Marketing Software Market?
4. What is the competitive strategic window for opportunities in the Global Event Marketing Software Market?
5. What are the technology trends and regulatory frameworks in the global event marketing software market?
6. What is the market share of the major vendors in the global event marketing software market?
7. Which modes and strategic moves are considered suitable for entering the global Event Marketing Software market?
Read the full report: https://www.reportlinker.com/p06169251/?utm_source=GNW
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