Event company

Chicago-based events company set to resume summer activities

This is an archived article and the information in the article may be out of date. Please look at the history’s timestamp to see when it was last updated. CHICAGO – Chicago events company said it was “ready to come back and celebrate the community” after city hall asked police and other departments to prepare […]

Event marketing

Learn more about event marketing and data science from ETT Club

Event Marketing, a town hall meeting on February 25 and a micro-workshop, “Data Science for Event Planners”, on March 1, are two upcoming online events announced and organized by the Event Think Tank (ETT) Club. The Event Marketing Town Hall takes place at 8 a.m. and again at 4 p.m. and is hosted by Nicole […]

Event marketing

global agency initiative to promote better event marketing measurement

As we see significant brand investment in digital events and experiences, amid a period of seismic change for the meetings and events industry, a new affiliation of event marketing companies is launching. After two years of preparation, the Experiential Marketing Measurement Coalition (EMMC) will focus on promoting better measurement practices throughout the industry. “Two factors […]

Event marketing

Trust in the Numbers: Global Agencies Unite for Better Measurement of Event Marketing

As we see significant brand investment in digital events and experiences, amid a period of seismic change for the meetings and events industry, a new affiliation of event marketing companies is launching. After two years of preparation, the Experiential Marketing Measurement Coalition (EMMC) will focus on promoting better measurement practices throughout the industry. “Two factors […]

Event company

Fort Worth Live Events Company Partners With Entertainment Technology Company

Fort Worth-based Encore Drive-In Nights, the company that has broadcast concerts, sports and other live events during the current pandemic, has announced a partnership with MetaMedia, a fast-growing entertainment technology company. The two plan to offer live concerts at drive-in venues across North America in 2021 and beyond. The new partnership, Encore Drive-In Nights, will […]

Event marketing

Going Virtual: Best Practices for Rewriting the Event Marketing Playbook

A common misconception among first-time virtual event planners is that digital is easier to execute than in-person. But reality is virtual is just a different beast. A digital execution requires heavyweight and is a fast-changing channel that is still heavily experimental. Rather than trying to force the trappings of what happened in person into an […]

Event company

A new event company specializing in the creation of small magical moments

HAMPTON ROADS, Va. – “It’s something people can look forward to and remember. It’s very unique, and there’s nothing else like it,” Allison Stephens said. You can escape to Dubai in your own backyard, enjoy glamping under the stars, plan a picnic by the shore, or hit the sands. “We started brainstorming years ago, and […]

Event organizer

Event organizer says video of large, maskless crowds at concert ‘doesn’t tell the whole story’

Celebrity-Filled Super Bowl Parties Draw Critics reports Justin Matthews. TAMPA, Florida. – Video from TMZ shows a large crowd at a Steve Aoki concert at the WTR Pool and Grill on Friday night. Videos and images captured at this event and a 50 Cent concert at St. Pete are heavily criticized for lack of social […]